We’re a highly collaborative and supportive team, coming together on every project to ensure our clients get the very best result.
Our Mission
Build the best product that creates the most value for our customers, use business to inspire and implement environmentally friendly solutions.
Our Values
We strive to go above and beyond for our clients no matter the challenge. We aim to deliver our very best work every single day across our services.
Rajesh Kumar Soni
Civil Engineer | GST & Central Excise Consultant | Digital Marketing Specialist | Wellness & Vaastu Expert
📞 Available for consultancy in GST, Digital Marketing, Wellness, Vaastu, and more
Professional Summary
Versatile professional with 39+ years of experience in civil engineering, indirect taxation (GST, Central Excise), and multidisciplinary consultancy. Retired GST Superintendent recognized for uncovering ₹1100+ crore tax frauds and earning ₹6+ lakhs in government rewards. Founder of Sony Consultancy, offering strategic expertise in GST compliance, digital marketing, Vaastu, and wellness. Known for blending regulatory insight with digital tools to drive compliance, visibility, and growth.
Professional Experience
Sony Consultancy — Founder & Consultant
Jan 2022 – Present
- Consulted 50+ clients on GST, Service Tax, and Excise audits, notices, and compliance.
- Delivered Vaastu/Feng Shui solutions for 200+ properties.
- Trained 100+ individuals in yoga, meditation, and wellness practices.
- Managed 30+ digital projects, increasing brand visibility by up to 300%.
- Conducted SEO audits using SEMrush, Ahrefs & GSC; improved organic traffic by 2x.
- Executed 15+ social media campaigns, quadrupling engagement in 3 months.
- Led website and eCommerce audits, raising conversions by 20–40%.
- Ran Google Ads with CTRs of 10–15%, reducing acquisition costs substantially.
Superintendent – GST, Central Excise & Service Tax
Customs & Central Excise Department
Apr 1986 – Dec 2021
- Spearheaded enforcement in ₹1100+ crore GST frauds; led arrest operations in Mumbai & Ahmedabad.
- Conducted 200+ audits/investigations; ensured recovery and legal compliance.
- Delivered 15+ training programs; improved filing accuracy by 40%.
- Received ₹6+ lakhs in government rewards for anti-evasion excellence.
- Represented department in SCNs and appeals; secured 90%+ success rate.
- Retired as Superintendent after 35+ years of high-impact service.
Tarapore & Co. — Junior Engineer, Bargi Dam Project
Oct 1983 – Apr 1986
- Supervised civil construction at a large multipurpose dam site.
- Managed execution and quality control of infrastructure works.
- Built foundational expertise in large-scale public utility projects.
Education
B.E. in Civil Engineering
Jabalpur Engineering College, 1983
Certifications
- Fundamentals of Digital Marketing, Google Digital Garage (2025)
- Certificate in Public Procurement, NIFM Faridabad (2016)
- Ongoing learning in digital tools, analytics, and marketing strategies
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